Why breakthrough innovation is overrated (and what you should do instead)

Why breakthrough innovation is overrated (and what you should do instead)

Many companies are waiting for the home-run idea that will deliver a 10X breakthrough that will solve everything. The argument goes: why settle for a 1% improvement when we could get 1000% from a big innovation? The thing few companies realize (because so few have achieved it) is that 10X improvement is not what it’s cracked up to be.