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Elevate the frontline to easily drive action and address issues at the source


Elevate the role of the frontline associates in a systematic and scalable way to drive operational excellence. The program had to make it easy for the frontline, provide for a variety of department needs, and give visibility to the leadership team.

Rever Solution

Enable everyone to take responsibility for company operational excellence practices like 5S compliance and Quality improvements

Make it easy to create, and track, standardized Gemba Walk routines that are assigned and executed by managers

Managing tasks, like the observations from a Gemba Walk, in Rever has allowed Bridgestone to improve the follow-up and completion rates in different categories such as Quality, Safety and Cost


Efficiency/time Reduced to 0 the time spent on manual reporting

Improve Visibility Increased the visibility by using Rever’s reports and categories

Quality AuditsQuality audits are now standardized and easy to execute

Javier Manuel Bahena
Javier Manuel Bahena
Javier Manuel Bahena
Sr. Continuous improvement Supervisor

"Rever makes it easy to get everyone involved and for us to keep a real-time visibility on the activities with the dashboards. Rever routines allow us to detect issues at the frontline and solve them easy and in a timely manner."

About Bridgestone

Nashville, Tennessee-based Bridgestone Americas, Inc. is a subsidiary of Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions. Bridgestone develops, manufactures and markets a diverse portfolio of original equipment and replacement tires, tire-centric solutions, mobility solutions and other rubber-associated and diversified products that deliver social and customer value. These best-in-class offerings are sold to consumers and fleet customers around the world under the trusted Bridgestone and Firestone brand names. With more than 50 production facilities and 55,000 employees, the Bridgestone Americas enterprise spans from Canada to Argentina. Business units of Bridgestone Americas include Bridgestone Retail Operations, the world’s largest network of company-owned retail tire and automotive service centers; Bandag, a leader in commercial tire retreading worldwide; Firestone Building Products, an industry leader in commercial roofing and building solutions; and Firestone Industrial Products, a leading provider of technologically advanced air springs for commercial and passenger vehicle applications. Across all its businesses, Bridgestone is dedicated to shaping a sustainable future. Guided by its global corporate social responsibility commitment, Our Way to Serve, the company strives to improve the way people around the world move, live, work and play in every aspect of its business.