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Elevating Performance in Steel Manufacturing by Empowering the Frontline


In an industry that leaves little room for differentiation, Global Steel must be vigilant in always improving to both meet customer and stakeholder expectations. Recognizing the frontline as a critical resource in that quest, Global Steel is searching for ways to empower the Frontline. Global Steel leadership team had learned the importance of visibility into the participation activity, idea volume, and types of issues being addressed in order to create a sustainable program. Insight into data showing the impact of new ideas and fixes on business performance metrics was critical.

Rever Solution

Align Objectives: Launching campaigns around specific organization priorities with Rever Challenges. Dashboards provide real-time insight into accomplishments.
Empower Employees: Easy to use application in everyone's hands. Connecting individuals and team to collaborate and learn from each other.
Execute Operations: Leveraging guided PDCA workflow to get the appropriate review, approval, and then take action.


Global Steel Wire deployed their program with confidence because of the access to data on the participation and impact of the program. They have been actively adjusting and tuning the program based on results.
-Safety: Significant number of injury risks eliminated across all parts of the operation
-Quality: Visual improvements to detect quality issues faster and prevent machinery damages
-Costs: €1 million in cost reduction in 2019
-Delivery: Increasing efficiency by reducing unplanned stops
-People: 900 Ideas with 60% implemented in 2019

Operations and Quality Leader

"We have always talked about quality being everyone's responsibility. With Rever we are finally able to empower all our associates to report and address quality issues quickly. Rever also lets us track defects for analysis of trends and root causes."

About Global Steel Wire

Global Steel Wire, S.A. is the Celsa Group Company engaged in manufacturing wire rod in an extensive range of steels and dimensions, which have been progressively expanded in order to be increasingly present in higher technology sectors. We are present in all sectors where products based on wire rod are manufactured, with increasing presence in the automotive industry and other industries with similar requirements.

About Rever

Headquartered in Menlo Park, CA (USA), Rever is a Software as a Service (SaaS) company offering a digitized Continuous Improvement system for global industrial companies. It helps them engage and recognize all their frontline employees for executing daily improvement ideas and automatically share and reuse best practices across sites.